Turner Field Stadium Neighborhoods LCI
Community Engagement Process: The planning team conducted an extensive and unconventional public engagement process that reached over 1600 community residents and stakeholders and provided the critical feedback needed to build a bold plan. Most importantly, the planning team facilitated dialogues to shape a common vision for the future of the area that was both realistic and ambitious while celebratory of the historic significance of the site.
The Activity Score Exercise
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In the Activity Score exercise, the community was presented with a series of local examples of communities with different densities. Each density type had services associated with it and given a numeric score. Once participants decided the type of the community they wanted to be, they were encouraged to reach the score using a 3D model of the site and different building types (multifamily, office building, etc.) Once the model was finished, an assistant would add up the score of each building type to see if the desired density was achieved.
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The community vision for the area was then translated into 13 design parameters (organized under 6 categories) that guided the concept plans.
Flexibility and Density
Edges (Neighborhood and Interstate)
Public Open Space
Corridors and Transit
Legacy (Neighborhood and Sports)
Stadium Elements
The Concept Plans
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Ballpark Plaza
Through a large formal mall preserving sight lines to the Gold Dome and a relocated Olympic Cauldron, this concept visually connects Hank Aaron’s historic homerun to Atlanta’s Civil Rights legacy, and Muhammed Ali’s torch lighting at the 1996 Games. Celebration Mall creates a unique space for commemorative sculpture and public gatherings.
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Big Park
Through a large formal mall preserving sight lines to the Gold Dome and a relocated Olympic Cauldron, this concept visually connects Hank Aaron’s historic homerun to Atlanta’s Civil Rights legacy, and Muhammed Ali’s torch lighting at the 1996 Games. Celebration Mall creates a unique space for commemorative sculpture and public gatherings.
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Neighborhood Squares.
This concept emphasizes a return to the historic neighborhood scale of the site by creating a series of small public squares. Each distinct square marks a site important to the story of the surrounding community. To acknowledge Hank Aaron’s legacy, one square encloses the Fulton County Stadium infield as a parallel to GSU’s baseball field, which is located along Georgia Avenue.
Streetscape Concepts
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Hank Aaron Proposed Option 1
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Hank Aaron Proposed Option 2
Project Summary:
My role: Urban designer and day-to-day Project Manager
Client: City of Atlanta and Invest Atlanta
Images and Video Credit: Perkins&Will