Hi! I’m Jessica Flórez Gómez.

I like cities.

I enjoy design.

I tell stories.

I care about social justice.

I provide consulting services to urban design teams. Let’s connect!

“Cities are places where love is made possible.” Anonymous

〰️

“Cities are places where love is made possible.” Anonymous 〰️

Featured Project

Collier Road Placemaking Strategy (Part of the Collier Road Multimodal Study)

The Collier Road Placemaking Strategy is a key component of the Collier Road Multimodal Study, conducted within Atlanta’s Upper Westside CID. The study’s primary goal is to explore alternatives for integrating a shared-use path along the 1.7-mile corridor to accommodate both pedestrians and cyclists. As part of this effort, JFG Cities led the development of a placemaking strategy that identified potential activation sites, proposed a range of placemaking interventions, and crafted a corridor brand that reflects the area’s historic and contemporary significance—particularly its industrial legacy.

Learn More

Recent Projects

All recent projects have been completed in partnership with other firms, with JFG Cities serving as a subconsultant. All branding materials have been created by JFG Cities.

  • Town Center CID Livable Centers Initiative

    Learn More

  • Collier Road Multimodal Study: Placemaking Strategy

    Learn More

  • Cumberland CID Livable Centers Initiative

    Learn More

  • Tara Boulevard Corridor Livable Centers Initiative

    Learn More

  • DeKalb County Stone Mountain Trail Master Plan

    Learn more

  • Atlanta Aerotropolis Blueprint 2.0 Strategic Plan

    Learn More

  • City of Stone Mountain Livable Centers Initiative

    Learn More

  • Embry Hills / Presidential Pkwy Placemaking Strategy

    Learn More

Strengths

Analysis and Communication

  • Graphic Design;

  • Mapping;

  • Storytelling;

  • Data-driven research;

  • Proposal approach and writing

Project Strategy

  • Thought leadership;

  • Ensuring that economic, social, and environmental resilience goals are achieved;

  • Alignment of opportunities between multiple scales;

  • Ensuring that recommendations accomplish the community and the client’s vision, while being rooted in context and are feasible market-wise;

  • Prioritization of goals, actions, and tasks‍

Creative Engagement

  • Design of stakeholder engagement;

  • Brainstorming and design of activities, tools, and platforms: festivals and events, online engagement tools, surveys, design labs, video scripts and storytelling, planning stations.

  • Data-driven tools and measures;

  • Production of materials: Graphics, presentations, maps, etc.

Previous Projects

Some of the following projects were done while performing various roles at Lord Aeck Sargent and Perkins&Will. All images and related media are used with their permission.